Client Name
ATC
Industry
INFORMATION TECHNOLOGY
Services
WEBSITE REVAMP
“People tend to think of the web as a way to get information or perhaps as a place to carry out e-commerce. But really, the web is about accessing applications. Think of each website as an application, and every single click, every single interaction with that site, is an opportunity to be on the very latest version of that application.” ― Marc Andreessen
Requirement
The customer had a plethora of inter-connected websites and services which need to coalesce and have a single point of identity.
“We wanted a solution to manage the myriad web of all different websites to focus on a single identity to create a wholesome experience for our customers.” - Darryl Jose (Founder & CEO)
Challenges
Our goal was to digress all the different business entities and create a one stop solution for front facing business identity.
Solution through our service
We created an information architecture (IA) diagram after talking to 80+ individual entities to understand the relevance to the parent company.
We then segmented the information to a hierarchy of importance to the overall health of the organisation. During this process, we were able to uncover the gaps and redundancies and we addressed them to the stakeholders and we created an environment of consolidating the different departments without reduction of existing manpower.
We redirected and created a new efficient structure where-in the existing taskforce would be redirected to newer and better efficient outcomes.
By doing the above, we we able to come to an equitable solution across the board for the next 12 months into the new website/org structure.
Conclusion
By providing proactive support, businesses can strengthen their clients bonds with their employees. Such actions show a genuine concern for their client’s satisfaction and an active effort to resolve any concerns beforehand. Consequently, customers feel more assured and inclined to continue patronizing the business, improving customer loyalty.
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