Client Name
Auzmor
Industry
INFORMATION TECHNOLOGY
Services
WEBSITE REVAMP
“The success of every websites now depends on search engine optimisation and digital marketing strategy. If you are on first page of all major search engines then you are ahead among your competitors in terms of online sales.”― Dr. Christopher Dayagdag
Requirement
Auzmor is a pure SAAS product play. They have been successful for the past 8 years with their core product and their offshoots. Based on their massive growth and a need to address and upscale their product offerings, there was a requirement to create a unique brand identity to existing customers at the same time offering solutions to address new gaps in the market.
“We wanted to consolidate all our product offerings to inform our existing customers that we were focussed on our core fundamentals at the same time, trying to solve existing issues we have seen through our customers eyes. We wanted a solution to try to reach out to other customers facing similar issues through web tech and address them so we can finely craft our future solutions. “ - Bhanu Valluri (Founder)
Challenges
Our initial goal was to create a website that catered to multi-brands. We needed to create a design system and assets from scratch so that designers & marketers to come to a consensus before crafting the new website.
Solution through our service
We created an information architecture (IA) diagram after talking to auzmor teams across the board. We then segmented the information to a hierarchy of importance to the overall health of the organisation.
With this project we were able to digress the separate entities which shared a common framework to the parent company and we instituted a brand new website navigation interface that would make the experience seamless irrespective of the product division. In effect we unified the experiences and consolidated into a singular 2 step approach – “Global Menu” and “ Brand specific Sub-Menu” – thus creating an experience across the board.
This change proved a massive success as product divisions across the board would have a unified identity and navigation to the parent company,
By doing the above, we we able to come to an equitable solution across the board for the next 12 months into the new website/org structure.
Conclusion
By providing proactive support, businesses can strengthen their clients bonds with their employees. Such actions show a genuine concern for their client’s satisfaction and an active effort to resolve any concerns beforehand. Consequently, customers feel more assured and inclined to continue patronizing the business, improving customer loyalty.
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